For Sir Richard Branson, thinking differently comes with the territory. He has dyslexia, which was considered a handicap for years but is now considered a benefit for entrepreneurs.
What if . . .
Screw it. Let’s do it.
Not everything that Branson has done has worked.
Not everything that’s been done with alleged safety or created by a committee has either.
His wins have been enormous.
Just think of starting a record store chain (when that was the only distribution vehicle for music) with no capital, no records, and no store. That’s what Branson did.
Imagine starting an airline because you are bumped from the flight and pulled resources with all the others who are bumped to charter a plane to take everyone back to England. That’s what Branson did.
Then, he negotiated a deal with Boeing to sell him used clients with no money down. That’s what Branson did.
He used himself for publicity stunts.
He developed a brand of personality for himself.
He was knighted.
He branded his island home.
Create a brand around Virgin as being young and fun (I had the experience of being on a Virgin flight and getting a back massage. Listening to the flight crew giving the seatbelt announcement was hysterical).
It all starts with pondering the question:
What if . . .
Too few organizations as these questions and miss out on opportunities.
Too few people do, as well.
Ⓒ The Big Game Hunter, Inc., Asheville, NC 2021
ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2000 episodes. He also hosts Job Search TV on YouTube, Amazon and Roku, as well as on BingeNetworks.tv for Apple TV and 90+ smartsets.
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